Pharmaceutical Marketing Transformation due to COVID-19 Pandemic

نویسندگان

چکیده

Background: Since COVID-19 spreads from one person to others, it is necessary stay away others or reduce contact. This habit practice called social distancing. It encourages people at their homes and avoid crowded and/or public places.
 Objective: To evaluate discuss changes shifts in the pharmaceutical marketing strategies due COVID-19.
 Methods: a narrative review articles we use triangulation method collect related information multiple electronic database. The results findings of selected were summarized synthesized.
 Results: As number infected grows uncertainty finding cure continues, are becoming more apprehensive. Pharmaceutical companies made strategies. From being too invested with in-person marketing, most now exploring options that do not require as much physical interaction. have been reliant on telemarketing, digital miscellaneous offers. change primarily driven by fear virus self-preservation.
 Conclusions: Based studies collected reviewed this paper, appear be successful especially regard marketing. provides an insight managers industryto continue adjusting modifying theirmarketing COVID-19.Because study focused specific sector (i.e., pharmaceutical)the cannot generalized extended other sectors.Future needed investigate trends COVID-19.

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ژورنال

عنوان ژورنال: Journal of pharmaceutical research international

سال: 2021

ISSN: ['2456-9119']

DOI: https://doi.org/10.9734/jpri/2021/v33i33a31776